VP Sales & Marketing
Job
Title:
VP
Sales & Marketing
Company
Job Code:
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FLSA
Status:
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Division/Department
.......................................
EEO
Code:
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Reports
to:
CEO/President
Salary
Grade/Band:
.......................................
Last
Revision Date:
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SUMMARY
Provide leadership
and coordination of company sales and marketing functions. Develop
and implement sales and marketing strategy. Monitor and analyze
sales and marketing activity against goals.
PRIMARY RESPONSIBILITIES
- Direct and
coordinate company sales and marketing functions.
- Develop
and coordinate sales selling cycle and methodology.
- Direct and
oversee the company marketing function to identify and develop
new customers for products and services.
- Research
and develop strategies and plans which identify marketing opportunities,
direct marketing, and new project development.
- Analyze
and evaluate the effectiveness of sales, methods, costs, and results.
- Develop
and manage sales and marketing budgets, and oversee the development
and management of internal operating budgets.
- Plan and
coordinate public affairs, and communications efforts, to include
public relations and community outreach.
- Directly
manage major and critical developing client accounts, and coordinate
the management of all other accounts.
- Participate
in the development of new project proposals.
- Establish
and implement short- and long-range goals, objectives, policies,
and operating procedures.
- Supervise
the planning and development of company marketing and communications
materials.
- Represent
the company at various community and/or business meetings to promote
the company.
- Supervise
the preparation, issuance, and delivery of sales materials, exhibits,
and promotion programs.
- Promote
positive relations with partners, vendors, and distributors.
- Recommend
and administer policies and procedures to enhance operations.
- Work with
department managers and corporate staff to develop five year and
ten year business plans for the company.
- Establish
and implement short- and long-range departmental goals, objectives,
policies, and operating procedures.
- Serve on
planning and policy-making committees.
- Other duties
as assigned.
ADDITIONAL
RESPONSIBILITIES
- Recruit,
train, supervise, and evaluate department staff.
KNOWLEDGE
AND SKILL REQUIREMENTS
- Experience
in strategic planning and execution. Knowledge of contracting,
negotiating, and change management. Knowledge of structuring sales
quota goals and revenue expectations. Experience in planning marketing
strategies, advertising campaigns, and successful public relations
efforts.
- Work requires
professional written and verbal communication and interpersonal
skills. Ability to motivate teams to produce quality materials
within tight timeframes and simultaneously manage several projects.
Ability to participate in and facilitate group meetings.
- This is
normally acquired through a combination of the completion of a
Masters Degree in Marketing and ten years of experience in a senior-level
sales and/or marketing position.
- Work requires
willingness to work a flexible schedule.
WORKING CONDITIONS
Working conditions
are normal for an office environment. Work may require occasional
weekend and/or evening work.